What is Love Capital?

Have you ever wondered what causes people to say they love their Harley, or they love their iPhone, or they love the service provided by a particular organization?

We certainly have. And we've invested more than 36,000 hours over nearly two decades studying, observing and researching to determine what makes a brand lovable.

We've identified 98 'lovable characteristics' (Love-it Triggers®), that in combination with each other, determine the lovability of a brand (whether the brand represents a person, product, service, place or organization).

98 Ways to build Love Capital
 

We've categorized these 98 Love-it Triggers in two different ways...

  1. By the order in which they should be implemented for maximum efficiency and benefit when undertaking a full brand lovability transformation (6 categories), and
  2. By type, for smaller, more customized projects aimed at improving specific, core inadequacies in a brand (3 categories).
We've learned that if you focus on increasing the quantity and quality of your brand's Love-it Triggers, you'll almost always increase the sales, profits, brand lovability and industry ranking of your brand.
 
The measure of this "love" felt for your brand by your employees, customers, prospects, shareholders and other stakeholders, is what we call - Love Capital®.
 

CEO's message
 

This short message from our CEO Brad Tonkin, will help you decide whether you should engage Tonkin® to help you grow your sales and profits faster...  Read CEO's message 

 

 

  • A1 Waterproofing (now Mugg), works with Tonkin to launch new brand identity
    Mugg, with offices in Perth, Western Australia and Melbourne, Victoria, is one of Australia's leading waterproofing companies servicing the residential and comm Read More
  • Electrical Automation (now Ekka), works with Tonkin to launch new brand identity
    Electrical Automation (now Ekka), specialize in Electrical and Pneumatic control systems for machinery. From their premises in Wangara near Perth in Western Aus Read More
  • Habitat 1 works with Tonkin to incorporate brand lovability improvements into ne
    Habitat 1 is one of Western Australia's fastest growing, full service, design & construct companies comprising architects, interior designers and a builder. Read More
  • CleanTeam WA (now Verto), works with Tonkin to launch new brand identity
    Clean Team, based in Perth, Western Australia, are a long established commercial cleaning operation with over 20 years in the business. Although owner Marc Cugi Read More
  • Abaxa works with Tonkin to implement internal brand lovability improvements
    Abaxa is Western Australia's largest, dedicated, sub-surface detection company and they are a 'Preferred Supplier' of locating services for many Western Austral Read More
  • Naturally Yours (now Dianne Caine) works with Tonkin to re-brand three product l
    Naturally Yours (now Dianne Caine), face care, hair care and body care products are made in Canning Vale near Perth, Western Australia. All of the products are Read More
  • Tays works with Tonkin to launch new brand identity and website
    We were lucky to meet Peter Day at the point when he was looking to start a new business. We assisted Peter with his choice of industry and then put in place a Read More
  • HLEC (now Jem), works with Tonkin to launch new brand identity
    Jem is a corporate health and lifestyle company helping to improve the lives of employees on mine sites throughout Australia. Under the direction of Managing Di Read More
  • Lake Macquarie City Council engages Tonkin to manage Brand Lovability Project
    With the city's population fast approaching 200,000, Lake Macquarie City Council is one of the largest Councils in NSW, employing over 1,100 people. Tonkin is p Read More
  • Abaxa works with Tonkin to incorporate brand lovability improvements into new we
    Abaxa is Western Australia's largest, dedicated, sub-surface detection company and they are a 'Preferred Supplier' of locating services for many utility asset o Read More
  • Coopers Landscaping engages Tonkin to manage Brand Lovability Project
    Coopers is an up and coming landscaping company, based in Perth, Western Australia. Owner Jon Cooper is on a mission to build his brand into the most loved bran Read More
  • Swan Christian College engages Tonkin to manage Brand Lovability Project
    Swan Christian College is a co-educational, K to 12 school with over 1300 students. Situated in Metropolitan Perth at the gateway to the Swan Valley, Swan Chris Read More
  • Tays engages Tonkin to manage Brand Lovability Project
    We were lucky to meet Peter Day at the point when he was looking to start a new business. We assisted Peter with his choice of industry and then put in place a Read More
  • Artisan Furnishings engages Tonkin to manage Brand Lovability Project
    Artisan Furnishings would have to be one of the fastest growing cabinet making operations in Australia. With new premises being completed in six months time (in Read More
  • Zellabox works with Tonkin to launch advertising and marketing campaign
    Zellabox was established in 2009 by Clinton and Angie Keeler for the purpose of offering a robust solution to protect ICT infrastructure in a variety of environ Read More
  • McKenzie Ivanhoe Realtors (now Soco), works with Tonkin to launch new brand iden
    Soco Realty is a local real estate agency in South Perth, Western Australia. Owners of this small business, Ashleigh Goodchild and Bill McKenzie, have big plans Read More
  • A1 Waterproofing engages Tonkin to manage Brand Lovability Project
    A1 Waterproofing, with offices in Perth, Western Australia and Melbourne, Victoria, is one of Australia's leading waterproofing companies servicing the resident Read More
  • Habitat 1 works with Tonkin to launch advertising and marketing campaign
    Habitat 1 is one of Western Australia's fastest growing, full service, design & construct companies comprising architects, interior designers and a builder. Read More
  • Habitat 1 engages Tonkin to manage Brand Lovability Project
    Habitat 1 is one of Western Australia's fastest growing, full service, design & construct companies comprising architects, interior designers and a builder. Read More
  • Naturally Yours engages Tonkin to manage Brand Lovability Project
    Naturally Yours face care, hair care and body care products are made in Canning Vale near Perth, Western Australia. All of the products are non-toxic, biodegrad Read More
  • Anjo Electrical Group engages Tonkin to manage Brand Lovability Project
    Anjo Electrical Group is an Australian leader in the design and manufacture of Switchboards for use in the mining, industrial and oil and gas industries. Anjo i Read More
  • SCH Homes engages Tonkin to manage Brand Lovability Project
    SCH Homes is another rapidly growing company to join our client list. In just a few years, Shane and Leigh Hannah have established an enviable reputation in Wes Read More
  • Secure Server Solutions (now Zellabox), works with Tonkin to launch new brand id
    Zellabox was established in 2009 by Clinton and Angie Keeler for the purpose of offering a robust solution to protect ICT infrastructure in a variety of environ Read More
  • Secure Server Solutions engages Tonkin to manage Brand Lovability Project
    Secure Server Solutions was established in 2009 by Clinton and Angie Keeler for the purpose of offering a robust solution to protect ICT infrastructure in a var Read More
  • HLEC engages Tonkin to manage Brand Lovability Project
    HLEC is a corporate health and lifestyle company helping to improve the lives of employees on mine sites throughout Australia. Under the direction of Managing D Read More
  • Etro works with Tonkin to implement advertising and marketing campaign
    Etro Bar and Bistro is one of Perth's most popular CBD eateries. Etro caters for the stylish, business set in the heart of the King Street fashion centre of Wes Read More
  • Electrical Automation engages Tonkin to manage Brand Lovability Project
    Electrical Automation specialize in Electrical and Pneumatic control systems for machinery. From their premises in Wangara near Perth in Western Australia, owne Read More
  • Etro engages Tonkin to manage Brand Lovability Project
    Etro Bar and Bistro is one of Perth's most popular CBD eateries. Etro caters for the stylish, business set in the heart of the King Street fashion centre of Wes Read More
  • Performance Tiling engages Tonkin to manage Brand Lovability Project
    Performance Tiling is a Perth-based, commercial tiling specialist with the ability to deploy teams of tilers to work day or night, on any size project, in any l Read More
  • CleanTeam WA engages Tonkin to manage Brand Lovability Project
    Clean Team, based in Perth, Western Australia, are a long established commercial cleaning operation with over 20 years in the business. Although owner Marc Cugi Read More
  • McKenzie Ivanhoe Realtors engages Tonkin to manage Brand Lovability Project
    McKenzie Ivanhoe Realtors is a local real estate agency in South Perth, Western Australia. Owned by Ashleigh Goodchild & Bill McKenzie, this small business Read More
  • WH Locations (now Abaxa), works with Tonkin to launch new brand identity
    Abaxa is Western Australia's largest, dedicated, sub-surface detection company and they are a 'Preferred Supplier' of locating services for many utility asset o Read More
  • First West Home Loans (now Brick Property Finance), works with Tonkin to launch
    Owned by Sheldon Fassom, First West Home Loans is a boutique finance broking company operating out of Nedlands in Western Australia. Sheldon's initial objective Read More
  • First West Home Loans engages Tonkin to manage Brand Lovability Project
    Owned by Sheldon Fassom, First West Home Loans is a boutique finance broking company operating out of Nedlands in Western Australia. Sheldon's initial objective Read More
  • WH Locations engages Tonkin to manage Brand Lovability Project
    Abaxa is Western Australia's largest, dedicated, sub-surface detection company and they are a 'Preferred Supplier' of locating services for many utility asset o Read More